The Future of Screen Time: Why “Personalized Video” Is Changing How We Watch

Imagine opening up your favorite streaming app, hitting play on a brand-new show, and suddenly realizing you are part of the story. The main character has your first name, the hometown mentioned on screen is yours, and the plot twists even reference a hobby you mentioned in a survey last week.

While that might sound like something straight out of a science fiction movie, it is actually the fast-growing reality of personalized video.