The Ultimate Fight for Glory: How Fish Audio Brought the Super Smash Bros. Announcer to Life

Few audio cues in gaming history carry the instantaneous hype of a booming, thunderous voice shouting, “Super Smash Brothers!” or a sharp, electric “GO!” Whether it was the arcade-style reverberation of the Nintendo 64 original or the crisp, high-definition bombast of Super Smash Bros. Ultimate, the series’ announcers have always set the standard for competitive hype.